0.01% Click-Through-Rate

Posted by & filed under Online Advertising.

Nobody clicks on an ad to buy a car; but that is exactly what many (most – let’s be real) brand advertisers and agencies demand in terms of campaign performance – to justify renewals. We all go to conferences, read the industry reports all discounting the value of the click as a good campaign performance… Read more »

Flash Cookies – Taste Better than Browser Cookies

Posted by & filed under Cash rules everything around me, Online Advertising, Politics, Pubwise, Web Dev.

Have you ever wondered why sites like Pandora.com seam to know who you are – even if you deleted your browser cookies recently? Up to 100k, difficult to find, non transparent, non expiring, not cleared by any browser “Clear / Delete Cookie” functions – Flash Cookies are oh so very sweet for collecting data –… Read more »