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Posts By: sabotosh
TELEPHONEME | MK12 from MK12 on Vimeo.
Exchanges, Behavioral Targeting, RTB, SSP, DSP’s, Dynamic Creative, Ad Verification, Attribution – sometimes I can’t help to think we’ve got it all wrong. Instead of making peoples lives better; online advertising is at best Meta-Advertising. It seams like we spend most our time selling advertising not actually disseminating great ideas / products. Meta-advertising is at… Read more »
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
From “When the Audience Clicks: Buying Attention in the Digital Age” presented at the Oxford Internet Institute. Check out 68:28 for a lively discussion on my favorite behavioral targeting topic – coffee cup capitalism.