Posts By: sabotosh
Step 1: Navigate to Crate & Barrel, put an item in your shopping cart and abandon the transaction. Step 2: Navigate to pretty much any Entertainment site on the internet. The more borderline the better – since these sites do not have their own sales teams and do not have the contextually relevant content that… Read more »
Nobody clicks on an ad to buy a car; but that is exactly what many (most – let’s be real) brand advertisers and agencies demand in terms of campaign performance – to justify renewals. We all go to conferences, read the industry reports all discounting the value of the click as a good campaign performance… Read more »
Have you ever wondered why sites like Pandora.com seam to know who you are – even if you deleted your browser cookies recently? Up to 100k, difficult to find, non transparent, non expiring, not cleared by any browser “Clear / Delete Cookie” functions – Flash Cookies are oh so very sweet for collecting data –… Read more »
I started reading Shoptimism by Lee Eisenberg a few days ago. I have only gotten through 50 pages – but so far it’s an interesting read on consumer marketing. An early section on the work of Vance Packard and his exploration (in the 1950’s) of consumer motivational research by social scientist working for advertising agencies… Read more »
Because of my job (which really has little to do with building e-commerce sites) friends and family in the offline retail space commonly asked me “how do I build an online shopping site”. Actually, I have built a few of these sites over the past 10 years (www.velopro.com, www.vintagecotton.com) so I guess I have some… Read more »
Dear SnapNames customer: I’m contacting you today to inform you of an unfortunate incident at SnapNames, and to let you know what the company is doing to address it. Recently, SnapNames discovered that an employee had set up an account on the SnapNames system under a false name and, under this name, bid in SnapNames… Read more »
RepRap from Adrian Bowyer on Vimeo.