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Posts Categorized: Ad Network Shaming
Step 1: Navigate to Crate & Barrel, put an item in your shopping cart and abandon the transaction. Step 2: Navigate to pretty much any Entertainment site on the internet. The more borderline the better – since these sites do not have their own sales teams and do not have the contextually relevant content that… Read more »
I started reading Shoptimism by Lee Eisenberg a few days ago. I have only gotten through 50 pages – but so far it’s an interesting read on consumer marketing. An early section on the work of Vance Packard and his exploration (in the 1950′s) of consumer motivational research by social scientist working for advertising agencies… Read more »
An interesting thing happens on Yahoo Video when you disable the safe search function and search on “adult” type keywords. Porn videos and adjacent Brand Ads from multiple AdNets. Advertisers and AdNets beware of cheap inventory, you may just be getting what you pay for.
It looks like Oprah and Dr. Oz want their cut of belly fat ad revenue….. You know the ones you contacted your support rep at all the adnets to block form your site. Hopefully Oprah and Dr. Oz will NOT go after the AdNets (most all of them ran some variation of this campaign) that… Read more »
Presentation Slides Available here…
It appears brand ads running on inappropriate content is not limited to the traditional banner ad networks and in-page ad units. Keeping with my theme of picking on Ad Networks and Publishers; here is an example of premium HGTV ads running embedded in Vidilife’s soft core porn video content. From the URL in the screenshot… Read more »