To share this…since Frontline is no longer providing this option copy and paste the following: <iframe src=”http://video.pbs.org/widget/partnerplayer/2365181302/?chapterbar=false&embed=true&w=666&h=375&autoplay=false” width=666 height=375 frameborder=”0″ scrolling=”no”></iframe>
Posts Categorized: Behavioral Targeting
Full Episode Here
Exchanges, Behavioral Targeting, RTB, SSP, DSP’s, Dynamic Creative, Ad Verification, Attribution – sometimes I can’t help to think we’ve got it all wrong. Instead of making peoples lives better; online advertising is at best Meta-Advertising. It seams like we spend most our time selling advertising not actually disseminating great ideas / products. Meta-advertising is at… Read more »
From “When the Audience Clicks: Buying Attention in the Digital Age” presented at the Oxford Internet Institute. Check out 68:28 for a lively discussion on my favorite behavioral targeting topic – coffee cup capitalism.