If you are a student of the empirical science of value – Satyajit Das clearly and coherently breaks down risk, money, and the financialization of global capitalism.
More from Satyajit Das discussing his previous projectTraders Guns & Money: knowns and Unknowns in the World of Derivatives at Planet Money. While you are there, check out all the Planet Money Deep Reads Podcasts.
Sir James Goldsmith the basis for Oliver Stone’s Sir Laurence Wildman character in Wallstreet breaks down value, wages, economy, trade imbalance, and globalization. Almost 20 years ago and before his death in 1997 Goldsmith explains where America’s (and the worlds) political economy was taking us.
Exchanges, Behavioral Targeting, RTB, SSP, DSP’s, Dynamic Creative, Ad Verification, Attribution – sometimes I can’t help to think we’ve got it all wrong. Instead of making peoples lives better; online advertising is at best Meta-Advertising. It seams like we spend most our time selling advertising not actually disseminating great ideas / products.
Meta-advertising is at best repeating the same message over and over; at worst personally customized brand messaging based on 400 data points. Technology means nothing without creativity; technology has become our ultimate distraction.