From “When the Audience Clicks: Buying Attention in the Digital Age” presented at the Oxford Internet Institute. Check out 68:28 for a lively discussion on my favorite behavioral targeting topic – coffee cup capitalism.
Posts Categorized: Cash rules everything around me
Step 1: Navigate to Crate & Barrel, put an item in your shopping cart and abandon the transaction. Step 2: Navigate to pretty much any Entertainment site on the internet. The more borderline the better – since these sites do not have their own sales teams and do not have the contextually relevant content that… Read more »
Have you ever wondered why sites like Pandora.com seam to know who you are – even if you deleted your browser cookies recently? Up to 100k, difficult to find, non transparent, non expiring, not cleared by any browser “Clear / Delete Cookie” functions – Flash Cookies are oh so very sweet for collecting data –… Read more »
I started reading Shoptimism by Lee Eisenberg a few days ago. I have only gotten through 50 pages – but so far it’s an interesting read on consumer marketing. An early section on the work of Vance Packard and his exploration (in the 1950’s) of consumer motivational research by social scientist working for advertising agencies… Read more »
Because of my job (which really has little to do with building e-commerce sites) friends and family in the offline retail space commonly asked me “how do I build an online shopping site”. Actually, I have built a few of these sites over the past 10 years (www.velopro.com, www.vintagecotton.com) so I guess I have some… Read more »
Dear SnapNames customer: I’m contacting you today to inform you of an unfortunate incident at SnapNames, and to let you know what the company is doing to address it. Recently, SnapNames discovered that an employee had set up an account on the SnapNames system under a false name and, under this name, bid in SnapNames… Read more »
An interesting thing happens on Yahoo Video when you disable the safe search function and search on “adult” type keywords. Porn videos and adjacent Brand Ads from multiple AdNets. Advertisers and AdNets beware of cheap inventory, you may just be getting what you pay for.
It looks like Oprah and Dr. Oz want their cut of belly fat ad revenue….. You know the ones you contacted your support rep at all the adnets to block form your site. Hopefully Oprah and Dr. Oz will NOT go after the AdNets (most all of them ran some variation of this campaign) that… Read more »