I started reading Shoptimism by Lee Eisenberg a few days ago. I have only gotten through 50 pages – but so far it’s an interesting read on consumer marketing. An early section on the work of Vance Packard and his exploration (in the 1950′s) of consumer motivational research by social scientist working for advertising agencies… Read more »
Posts Categorized: Online Exchanges
An interesting thing happens on Yahoo Video when you disable the safe search function and search on “adult” type keywords. Porn videos and adjacent Brand Ads from multiple AdNets. Advertisers and AdNets beware of cheap inventory, you may just be getting what you pay for.
It looks like Oprah and Dr. Oz want their cut of belly fat ad revenue….. You know the ones you contacted your support rep at all the adnets to block form your site. Hopefully Oprah and Dr. Oz will NOT go after the AdNets (most all of them ran some variation of this campaign) that… Read more »
Presentation Slides Available here…
So there are a few different kinds of display ad networks out there. This would include: general banner ad networks, advanced targeting ad networks, and exchanges. The Ad Network world is certainly in a state of flux and these definitions are changing – but the general banner ad networks business model concentrates on performance type… Read more »