David Harvey – Crises of Capitalism

Best Campaign Commercials Ever!

Exchanges, Behavioral Targeting, RTB, SSP, DSP’s, Dynamic Creative, Ad Verification, Attribution – sometimes I can’t help to think we’ve got it all wrong. Instead of making peoples lives better; online advertising is at best Meta-Advertising. It seams like we spend most our time selling advertising not actually disseminating great ideas / products.

Meta-advertising is at best repeating the same message over and over; at worst personally customized brand messaging based on 400 data points. Technology means nothing without creativity; technology has become our ultimate distraction.

Add Art & Copy to your Netflix Queue.

Hal Riney put out some of the most emotionally compelling advertising that has ever been seen. Like or hate the message the ads are art; they connect and resonate.

Value an Elaborate Prank

Joseph Turow – Media buying, privacy, transparency, and the data enomomy.

From “When the Audience Clicks: Buying Attention in the Digital Age” presented at the Oxford Internet Institute.

Check out 68:28 for a lively discussion on my favorite behavioral targeting topic – coffee cup capitalism.

Where does food come from?

Reptilian Words – Words that work

The Persuaders – invading the privacy of our minds

I started reading Shoptimism by Lee Eisenberg a few days ago. I have only gotten through 50 pages – but so far it’s an interesting read on consumer marketing. An early section on the work of Vance Packard and his exploration (in the 1950′s) of consumer motivational research by social scientist working for advertising agencies reminded me of an incredibly insightful (and somewhat frightening) PBS FrontLine documentary on the same topic. If you have not seen The Persuaders – it’s mandatory viewing for anyone interested in advertising and if your not living off the grid on some atoll in the South Pacific you should be interested in advertising right now.

With respect to Online Advertising check out the narrowcasting section and how marketers and political parties have been working with data vendors (Axiom in this case) to customize their packaging / messaging for every consumer segment – with all the recent talk in the ad industry about customization, personalization, the consumer in charge; makes you think.

China on your Desktop… Goodbye Wallmart

RepRap from Adrian Bowyer on Vimeo.

Beavis and Buthead review Mike Judges new film Extract…. Master Bateman

Craigslist is Punk Rock