May 30th, 2010
Archive for the Pubwise category
March 2nd, 2010
Joseph Turow - Media buying, privacy, transparency, and the data enomomy.
From “When the Audience Clicks: Buying Attention in the Digital Age” presented at the Oxford Internet Institute.
Check out 68:28 for a lively discussion on my favorite behavioral targeting topic - coffee cup capitalism.
December 12th, 2009
Flash Cookies - Taste Better than Browser Cookies
Have you ever wondered why sites like Pandora.com seam to know who you are - even if you deleted your browser cookies recently?
Up to 100k, difficult to find, non transparent, non expiring, not cleared by any browser “Clear / Delete Cookie” functions - Flash Cookies are oh so very sweet for collecting data - so much better than plain old browser based Cookies.
I have heard the stories of ADNETS using Flash to re-spawn browser cookies when a user deletes their browser Cookies; but I had no idea just how many sites are using Flash Cookies for tracking.
Viewing my own Flash cookies (hundreds of entries) I identified no less than a dozen ADNET’s, ad servers, and online marketer cookies. My bank is even using them - they don’t even have flash on their site… Check Your Flash Cookies yourself…
Want more… check out this wired article on Flash Cookies.
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Cash rules everything around me, Online Advertising, Politics, Pubwise, Web Dev
July 24th, 2009
Publishers and marketer value chain.
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Online Advertising, Pubwise
