From “When the Audience Clicks: Buying Attention in the Digital Age” presented at the Oxford Internet Institute.
Check out 68:28 for a lively discussion on my favorite behavioral targeting topic - coffee cup capitalism.
Have you ever wondered why sites like Pandora.com seam to know who you are - even if you deleted your browser cookies recently?
Up to 100k, difficult to find, non transparent, non expiring, not cleared by any browser “Clear / Delete Cookie” functions - Flash Cookies are oh so very sweet for collecting data - so much better than plain old browser based Cookies.
I have heard the stories of ADNETS using Flash to re-spawn browser cookies when a user deletes their browser Cookies; but I had no idea just how many sites are using Flash Cookies for tracking.
Viewing my own Flash cookies (hundreds of entries) I identified no less than a dozen ADNET’s, ad servers, and online marketer cookies. My bank is even using them - they don’t even have flash on their site… Check Your Flash Cookies yourself…
Want more… check out this wired article on Flash Cookies.
