Best Campaign Commercials Ever!
Exchanges, Behavioral Targeting, RTB, SSP, DSP’s, Dynamic Creative, Ad Verification, Attribution - sometimes I can’t help to think we’ve got it all wrong. Instead of making peoples lives better; online advertising is at best Meta-Advertising. It seams like we spend most our time selling advertising not actually disseminating great ideas / products.
Meta-advertising is at best repeating the same message over and over; at worst personally customized brand messaging based on 400 data points. Technology means nothing without creativity; technology has become our ultimate distraction.
Add Art & Copy to your Netflix Queue.
Hal Riney put out some of the most emotionally compelling advertising that has ever been seen. Like or hate the message the ads are art; they connect and resonate.
